There is a new way of doing marketing through social
media. Using celebrities' influence and fan base to promote your product or service. Usually a company will hire someone famous to appear
in commercials, magazine photo-shoots or do personal appearances in events.
With the quick development and reach of social media outlets, more than ever
there is a need to be creative on how to market products.
Twitter is a phenomenon in modern society. From the small
space to convey your thoughts to the convenient way to follow your passions,
this interface has changed the way people communicate online.
The latest combination is Twitter, celebrities and company
sponsorships. In order to create an ideal way of communicating, the celebrity
must have a connection with the brand – just like in a conventional marketing
campaign.
The queen of social media and reality television, Kim
Kardashian was one of the first celebrities to use Twitter as a powerful
selling tool. Now she can get as much as $10,000 or more for one single tweet.
Singers, actors and athletes must be careful
not to deceive their followers. After all, the size of your fan base determines
the value of the advertisement. Other celebrity known for advertising on Twitter are Snoop Dog, Khloe Kardashian, Ray J, Charlie Sheen, Lamar Odom, Lindsay Lohan and JWOWW from the Jersey Shore cast.
Now companies can rely on the expertise of companies like Izea, Ad.ly and twtMob to find the perfect fit between celebrities and their products.
Now companies can rely on the expertise of companies like Izea, Ad.ly and twtMob to find the perfect fit between celebrities and their products.
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