Friday, October 19, 2012

Viral videos are a great marketing opportunity


Everyone has heard about viral videos. They are in the everyday chatter at the office; the funny comments from an old friend, and if you don’t keep up there is a new one that you have yet to hear about.

Viral videos are almost always bizarre, have something extraordinary and are funny. Most of them contain catchy music that you can’t seem to forget. Including all of these features is the latest sensation Gangnam Style, a song by a Korean singer that has over 500 million views in less than three months.




Another viral musical sensation border lining the bizarre is Rebecca Black’s song Friday.



Some people can cash in on being the subjects of viral videos like Antoine Dodson who became an instant celebrity after an interview about a man who invaded his apartment was transformed into song and went viral. He created a t-shit line, Halloween costume, Iphone application for tracking sexual predators and is slated to appear in the movie “The Chronicles of Rick Roll”.




Another selling merchandise is Debbie, the cat lover who wants to date online.




Many viral videos include animals, especially cats, and seem to be a favorite among Internet users.



Spoofs are also a great way to know your video is being well received by the mass public. If people take an interest to re-creating it is because it is special. The Harvard Baseball team made a video with the song Call Me Maybe and many other teams responded.

Harvard Baseball (original)

Texas State Baseball


SMU Women’s Rowing


Below you will find a link with a tutorial to make a video go viral. Now go out and try it for yourself!


No comments:

Post a Comment