Later that day he wrote on Twitter to let his fans
know he was very upset because there was personal footage in the devices.
Justin is a known digital marketer, using social media to
interact directly with his fans on daily basis.
The announcement created speculation in media outlets that
maybe there was a sex tape, naked pictures or confidential documents in the
laptop.
The next day an anonymous person posted on Twitter two links
of the singer interacting with friends in different years bringing credibility
to the claim.
Justin and the anonymous micro blogger exchanged heated
messages and the threats started to appear saying he would post a bombastic
video the next day, prompting Justin to go to his Twitter and defend himself
about being the victim of false rumors since he was 14 years old.
Friday, October 12th at noon was the deadline.
When the time came, fans were raging with curiosity and the video started with a statement that three hours of footage had been stolen and illegally uploaded but it turned out to be the
release of his newest music video with Nicky Minaj.
The media went into frenzy, the Examiner called it “a brilliant
marketing ploy” and now VEVO is waiting for the official numbers to decide if
they broke the record for most views in 24 hours.
Justin Bieber really understands the social media and how to make
it work for his benefit.
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