WikiFashion (http://wikifashion.com/wiki/Main_Page) is a brand extension of the famous Wikipedia,
the digital encyclopedia, and a great tool of digital marketing.
The website is a gem for fashionistas hoping to understand
more about the industry. There is information divided by topic that can take an
endless time to browse.
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| WikiFashion categories |
One very interesting part is the collections’ picture
gallery of the major designers since 2008 divided by Fall, Spring and Couture.
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| Chanel Fall Couture 2011 collection from WikiFashion |
This is a great channel for the luxury industry to have
another medium of marketing their brands since the Internet is a powerful way
to communicate and Wiki offers the opportunity for the brands to be
collaborators and post their own information.
Even the models, photographers
and fashion bloggers have space to add their profiles and articles.
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